GB/T 41408-2022 (English Version) PDF

Scope: This document presents methods for measuring consumer preference or relative preference for products in a controlled area. The method is a consumer data collection and analysis method based on questionnaire survey (including paper questionnaire and electronic questionnaire). This document is not applicable to tests related to consumption behavior, such as recording the quantity of products consumed by consumers freely. The preference testing method (including acceptability test and preference test) in this document can be applied to: ——Comparing the preference differences between products and competing products; ——Optimizing products in order to obtain a higher preference level or more consumers ——Determine the product series suitable for a specific target consumer group; ——Determine the best consumption period of the product; ——Evaluate the impact of formula changes on product preferences; ——Study the sensory characteristics of the product ( The influence of non-extrinsic characteristics, such as brand, price, advertisement, etc.) on the degree of product preference; ———Research on the influence of commercial behavior or display form (such as packaging) on the degree of product preference; ——Determine the existence of possible differences between different products Perceived difference in preference (test for difference in liking degree) or absence of perceived difference in preference (test for pairwise similarity).

GB/T 41408-2022 Referenced Document

GB/T 10221-2021 Sensory analysis—Vocabulary
GB/T 12315-2008 Sensory analysis.Methodology.Ranking
GB/T 13868-2009 Sensory analysis.General guidance for the design of test rooms
GB/T 39501-2020 Sensory analysis—Guidelines for the use of quantitative response scales
GB/T 39992-2021 Sensory analysis—Methodology—Balanced incomplete block designs

2022 GB/T 41408-2022 Sensory analysis—Methodology—General guidance for conducting hedonic tests with consumers in a controlled area