BS ISO 20252:2019 PDF

Scope: What is ISO 20252 about? ISO 20252 establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as “service providers”). With the emergence and general acceptance of online samples for market, opinion and social research, a primary source of online samples, online access panels, have evolved in their use and have been augmented with other online sample sources. ISO 20252 now also covers access panels, both online and offline. Note: Non-market research activities, such as direct marketing, are outside the scope of ISO 20252 . Who is ISO 20252 for ? ISO 20252 on market, opinion and social research, including insights and data analytics — Vocabulary and service requirements is useful for: Professionals conducting research Data analytics companies Businesses Why should you use ISO 20252 ? Th...

BS ISO 20252:2019 history

2019 BS ISO 20252:2019 Market, opinion and social research, including insights and data analytics. Vocabulary and service requirements
2012 BS ISO 20252:2012 Market, opinion and social research. Vocabulary and service requirements
2006 BS ISO 20252:2006 Market, opinion and social research. Vocabulary and service requirements
2003 BS 7911:2003 Specification for organizations conducting market research