This British Standard specifies requirements for conducting market research. In particular, minimum service levels are specified for quality assurance, executive responsibilities, data collection and data processing to be applied in market research projects.
This British Standard is applicable to organizations and individual practitioners that supply market research and social research services. It applies to all types of research projects and to all staff responsible for and working on research projects.
BS 7911:2003 history
2012BS ISO 20252:2012 Market, opinion and social research. Vocabulary and service requirements
2006BS ISO 20252:2006 Market, opinion and social research. Vocabulary and service requirements
2003BS 7911:2003 Specification for organizations conducting market research