The target content distribution is the mechanism for content distribution addressed to specific target users according to a set of distribution policies and specific interactive feedback from the platform to content providers/Ad providers. This [draft] Recommendation defines the overall architecture of the target content distribution system on the platform, including the relationship of [ITU-T J.707], which defines the messages between the platform and content providers/Ad providers, and [J.380.1] series. Also, this Recommendation seeks to clarify the relationship between the target content distribution system and other relevant Recommendations such as H.IPTV-AM. This Recommendation illustrates each interface as well.
ITU-T J.706-2012 history
2012ITU-T J.706-2012 (Pre-Published) The overview of target content distribution