This document provides guidance for comprehensive and systematic self-evaluation of brand cultivation activities and results for high-quality development of enterprises. This document can be used for self-evaluation of corporate brand cultivation, as well as external evaluation of corporate brand building promotion. This document is applicable to industrial enterprises of different natures, sizes and products. It also has a guiding role in self-evaluating brand cultivation capabilities and performance of other categories of organizations.
T/SDQCPZLCJH 48-2021 history
2021T/SDQCPZLCJH 48-2021 Enterprise high quality development brand cultivation management self-evaluation