GB/T 38372-2020
Guidance for enterprise brand cultivation (English Version)
- Standard No.
- GB/T 38372-2020
- Language
- Chinese, Available in English version
- Release Date
- 2020
- Published By
- 国家市场监督管理总局、中国国家标准化管理委员会
- Latest
- GB/T 38372-2020
- Scope
- This standard provides guidance and suggestions for enterprise brand cultivation, and gives factors that enterprises need to consider in terms of organization and resources, implementation process, strategic planning, process management, measurement and evaluation, and improvement and innovation when carrying out brand cultivation activities. This standard is suitable for enterprises to carry out brand cultivation and continuously enhance brand value.
GB/T 38372-2020 history
- 2020 GB/T 38372-2020 Guidance for enterprise brand cultivation
