This document provides a framework for brand cultivation and management of small and medium-sized enterprises in my country, including brand management environment analysis, brand strategy, brand management implementation, brand performance evaluation and continuous improvement, etc. The overall structure adopted in this document is: 1 Scope; 2 Normative reference documents; 3 Terms and definitions; 4 Brand environment analysis; 5 Brand strategy; 6 Implementation; 7 Brand performance management; Continuous brand improvement.
T/CCBD 20-2022 history
2022T/CCBD 20-2022 Guidelines for small and medium-sized enterprises brand cultivation and management