ISO 20671-1:2021
Brand evaluation — Part 1: Principles and fundamentals
- Standard No.
- ISO 20671-1:2021
- Release Date
- 2021
- Published By
- International Organization for Standardization (ISO)
- Latest
- ISO 20671-1:2021
- Scope
- This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.
ISO 20671-1:2021 history
- 2021 ISO 20671-1:2021 Brand evaluation — Part 1: Principles and fundamentals
