This standard is based on the following basic concepts. Organizations use these basic concepts to scientifically carry out brand innovation activities, thereby enhancing organizational profitability and brand value. a) Customer-oriented; b) Innovation-driven; c) Creating value for relevant parties; d) Full participation; e) System evaluation.
T/CAQ 10302-2016 history
2016T/CAQ 10302-2016 Evaluation guide for brand innovation activity