This document stipulates the terms and definitions, evaluation indicators, evaluation procedures, evaluation methods, evaluation conclusions and other related content of brand reputation index evaluation. This document is suitable for the evaluation of brand reputation index in the industrial field, consumer field, service field, etc. The evaluation of brand reputation index in other fields can be implemented with reference.
T/CIET 133-2023 history
2023T/CIET 133-2023 Brand reputation index evaluation standards