This standard follows the "three major development principles" of brand element structure composition, ladder growth mode, and social and economic laws, applies the "five-element theory" of brand value, and implements the "five-strategy integration" practical strategy for brand development. It starts with cultivation and makes evaluations. We start with practice to view values, classify them into grades based on the laws of understanding and differentiation, and through a comprehensive investigation of brand factors, we discover the five characteristics of the brand, the characteristics of the seven-level development, and the rising mechanism, and use appropriate evaluation elements and systematic evaluation procedures. , coordinated evaluation mechanism, formed a comprehensive, detailed and scientific evaluation system, and laid a solid, suitable and easy-to-use brand cultivation track. The evaluation is both profound and simple, and the cultivation is both high-level and practical! There are a lot of practical techniques hidden in the training, and the evaluation provides simple and practical form tools and clear and systematic operating procedures! It is the latest brand development guidance tool with profound meaning, rich connotation and a blend of theory and practice.
T/WPHT 012-2022 history
2022T/WPHT 012-2022 Speciflcation for recognition and evaluation of well-kno bwnrand cultion achievements