GB/T 39068-2020
Brand valuation—Exhibition industry (English Version)

Standard No.

GB/T 39068-2020

Language

Chinese, Available in English version

Release Date

2020

Published By

国家市场监督管理总局、中国国家标准化管理委员会

Latest

GB/T 39068-2020

Scope

This standard stipulates the relevant requirements of the brand value evaluation method, brand strength coefficient index system, brand value measurement process, etc. of related brands in the exhibition industry. This standard applies to the brand value evaluation of exhibition venues, exhibition supporting services, exhibition sponsors or contractors, and other related enterprises or economic and trade exhibitions.

GB/T 39068-2020 Referenced Document

• GB/T 26165 Trade exhibition—Terminology*， 2021-12-31 Update
• GB/T 29185 Brand—Vocabulary*， 2021-10-11 Update
• GB/T 29187 Brand valuation.Requirements for monetary brand valuation
• GB/T 29188 Brand valuation—Multi-cycle excess earnings method*， 2022-12-30 Update
• GB/T 30521 Trade exhibition.Statistics
• SB/T 10852 Operational service regulation of exhibition center

GB/T 39068-2020 history

• 2020 GB/T 39068-2020 Brand valuation—Exhibition industry