This document stipulates the relevant terms, evaluation elements, evaluation methods, calculation models, evaluation index systems, evaluation processes, value evaluation report requirements and other relevant requirements for brand value evaluation in the jewelry industry. This document is applicable to the brand value evaluation of manufacturing and retail enterprises or groups (hereinafter referred to as enterprises) in the jewelry industry. It can also be used as a basis for industry organizations and third-party institutions to evaluate the brand value of enterprises. Other types of enterprises in the jewelry industry can refer to this implementation.