ISO 20252:2019
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

Standard No.

ISO 20252:2019

Release Date

2019

Published By

International Organization for Standardization (ISO)

Latest

ISO 20252:2019

Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as “service providers”). Non-market research activities, such as direct marketing, are outside the scope of this document.

ISO 20252:2019 history

• 2019 ISO 20252:2019 Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
• 2012 ISO 20252:2012 Market, opinion and social research - Vocabulary and service requirements
• 2006 ISO 20252:2006 Market, opinion and social research - Vocabulary and service requirements