GB/T 15971-2023
Specification for tour guide service (English Version)
- Standard No.
- GB/T 15971-2023
- Language
- Chinese, Available in English version
- Release Date
- 2023
- Published By
- General Administration of Quality Supervision, Inspection and Quarantine of the People‘s Republic of China
- Latest
- GB/T 15971-2023
- Replace
- GB/T 15971-2010
- Introduction
In-depth interpretation of GB/T15971-2023 "Guide Service Specifications"
I. Background of standard revision and analysis of technological evolution
GB/T15971-2023 replaced the original GB/T15971-2010, mainly optimizing and supplementing the guide service capability requirements, service process, emergency handling, etc. This revision is in line with international tourism service standards, strengthens the professional quality and technical skills requirements of tour guides, adds service specifications for outbound tour leaders, and refines the emergency handling process for emergencies.
II. Comparative Analysis of Standard Frameworks
Dimensions GB/T15971-2010 GB/T15971-2023 Service capability requirements Covering ideological quality, skills, psychological and physical qualities Adding new business knowledge and adjusting professional image requirements Service process specifications Mainly focusing on domestic travel services Increasing the responsibilities and special requirements of outbound tour leaders Emergency handling Not systematically regulated Added independent chapters to detail various emergency response measures III. Interpretation of core clauses and application cases
1. Upgraded requirements for tour guide service capabilities (4.2 Technical skills)
- Added information technology application capabilities, including the use of mobile communication terminals and related software.
- Emphasis on emergency handling capabilities, requiring tour guides to properly handle emergencies during travel.
Case analysis: civilized tourism guidance
According to clause 3.3.2 of the standard, local tour guides should actively guide tourists to eat in a civilized manner and avoid waste. A tour guide in a scenic spot successfully improved tourists' awareness of civilization and reduced meal waste by distributing brochures and on-site explanations.
IV. Implementation and improvement suggestions
- Optimization of the training system:Strengthen training on the application of new technologies and emergency response capabilities.
- Service quality evaluation:Establish a multi-dimensional tour guide service quality evaluation system, including tourist satisfaction surveys and assessments by hiring units.
- Improvement of emergency plans:Travel agencies should revise emergency response manuals in accordance with the new standards and organize drills regularly.
V. Summary
The release of GB/T15971-2023 marks a further upgrade of the tour guide service specifications, which is of great significance to improving the overall service level of the industry. It is recommended that practitioners study the content of the standard in depth, and travel agencies should improve their internal management systems and training systems.
GB/T 15971-2023 Referenced Document
- GB/T 16766 Basic terminology in travel and tourism
- GB/T 31385 Service directives for travel agency
- GB/T 31386 Specifications for outbound tour service by travel agency
- LB/T 028 Specifications for travel services' safety
- LB/T 039 Specifications for tour guides and tour leaders on guiding civilized behavior in traveling
GB/T 15971-2023 history
- 2023 GB/T 15971-2023 Specification for tour guide service
- 2011 GB/T 15971-2010 Specifications for tour-guide service
- 1995 GB/T 15971-1995 Quality of tour-guide service
