Standard GB/T 43428-2023, issued by the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) in China on January 1st, 2023, sets forth guidelines for digital analysis and network analysis services concerning market research, public opinion polling, and social surveys. This standard provides a comprehensive framework that includes definitions and requirements specifically tailored to the unique aspects of data collection and analysis within these fields.
The implementation date of this standard is December 28th, 2023. It aims at enhancing the quality and reliability of market research methodologies by incorporating advanced digital analytics techniques and ensuring compliance with ethical standards in data handling and privacy protection.
*** Please note: This description may not be accurate, please refer to the official documentation.
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